>>> now we turn to presidential politics . in our new poll debuting here tonight has some eye opening findings about the way this campaign is being run. and the effect it's having on both sides. our political director, chief white house correspondent chuck todd with the numbers. good evening.
>> this campaign in the month of july has taken an especially nasty turn, and perhaps it was only a matter of time that voters would express their frustration. that's the biggest takeaway from our new wall street journal poll. the fundamental issues haven't changed. the negative campaign has taken a toll on how voters view both the president and mitt romney . from columbus, ohio to orlando, florida, denver, colorado and richmond, virginia, americans are being subjected to an unusually early flurry of negative tv ads.
>> when a president doesn't tell the truth, how can we trust him to lead? america america
>> reporter: and president obama and mitt romney have campaigned at live events they've been just as negative and direct.
>> governor romney was at it again. knowingly twisting my words around.
>> it's a very strange and in some respects foreign to the american experience type of philosophy.
>> reporter: and the mud is splattering on both candidates, according to our new poll. the president is viewed negatively by 43% of voters. romney 's negative rating of 40%,the worst our poll has recorded for him yet. it's a rating that ranks him lower than john mccain in 2008 , john kerry and bob dole . it's the economy that continues to be the president's political achilles heel . with a majority disapproving of how he's handled the economy. romney leads the president on who has better ideas for improving the economy, 43-36. it's by the margins people say the negativity has been making an impact. the hits seem to be taking a greater toll on romney . 46% of voters say they didn't like romney personally. that compares to just 31% who said the same about the president. perhaps mindful of the toll this nasty campaign is taking, both campaigns are out with much softer hits on each other this week.
>> sometimes politics can seem very small.
>> he tried, you tried. it's okay to make a change.
>> you know, today the focus of the back and forth was foreign policy . romney took his turn in front of the veterans of foreign wars in reno. he gave a fiery speech of the president's record. foreign policy is one of the president's strengths. when matched up with romney , he leads him in every major foreign policy area.
>> chuck todd , thanks. a program note here, when we see you for tomorrow night's broadcast, we'll be in london, where we'll have an exclusive interview with governor romney , as he starts the first overseas trip of the campaign.
Source: http://video.msnbc.msn.com/nightly-news/48309654/
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