Director of Publicity, Media Relations and Outreach/Uvalde, Texas ...

Required: Bachelor's degree in journalism, public relations, marketing, communications, business, or a related field. Experience in publicity, media relations, newspaper, electronic journalism or associated work. Ability to design and implement media relations campaigns, conceptualize, research, write, and edit RGC publications; thorough and demonstrable understanding of computerized publications processes; ability to develop budgets and plan the use of resource and time; excellent written and interpersonal communication skills. Good driving record required.

Preferred: Master's degree in journalism, public relations, marketing, communications, or a related field. Experience in higher education, community relations, and/or public school relationships, social media, radio/TV, and other media outlets. Management experience.

Responsibilities: Planning, supervising and coordinating the Rio Grande College marketing plan and facilitating the internal and external communication, and outreach efforts for Sul Ross Rio Grande College under the supervision and in consultation with the Associate Provost/Dean of RGC.

Develop and implement a comprehensive plan for publicity, media, and community outreach/ relations programs for RGC to project a positive image, develop new markets, to facilitate alumni and donors; serve as the community relations officer for the RGC. Serve as principal writer for RGC publications including print, radio, and television; advise and assist RC staff in writing and producing promotional materials; prepare and distribute fact sheets, news releases, photographs, advertisements, brochures and official university publications, including newsletters, class schedules, the Rio Grande College catalog. Develop and maintain positive relationships with local and regional news media; develop and implement positive relationships with school and local/regional community officials. Oversee RGC webpages; while department heads are responsible for content and maintenance of their department webpages, the director serves as a resource and consultant to each department. Also included use of social media, video, and other new media resources and opportunities. Responsible for personal safety and the safety of others; must exercise due caution and practice safe work habits at all times. Interact with and coordinate media and publicity efforts with SRSU Alpine campus, the Texas State University System offices, and Southwest Texas Junior College.

This position is Security Sensitive.

EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER
No person shall be excluded from participation in, denied the benefits of, or be subject to discrimination under any program or activity sponsored by Sul Ross State University on any basis prohibited by applicable law, including but not limited to race, color, national origin, religion, sex, age, or disability.

Source: http://www.higheredjobs.com/details.cfm?JobCode=175724055

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