Barnes & Noble cut prices on three models of its Nook e-reader and tablet devices on Sunday, ahead of the peak of the back to school season and amid speculation that rival Amazon.com Inc is preparing to launch a new version of its Kindle Fire tablet.
Barnes & Noble, which has said the Nook has allowed it to win 27 percent of the U.S. e-books market, said it had slashed the retail price of its Nook tablet with 16 GB of memory to $199 from $249. The new price is now the same as the 8 GB Kindle Fire. Amazon is the market leader with about 60 percent of e-book and e-reader sales.
The largest U.S. bookstore chain also shaved $20 off its 8 GB version of the tablet to $179. Barnes & Noble lowered the price of its Nook Color by $20, bringing it to $149, the latest reduction for that model.
The new prices went into effect on Sunday. Each of the three Nooks have 7-inch screens.
Despite the popularity of the Nook devices, Barnes & Noble has had to reduce the price of various versions on a number of occasions to compete with Amazon, which is believed to be preparing to launch a new version of its Kindle Fire tablet. The earlier price reductions cut into Barnes & Noble's earnings.
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Source: http://www.msnbc.msn.com/id/48641877/ns/technology_and_science-back_to_school/
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